Victor Barac – Biographical Facts Anthropologist (Ph.D., M.A., B.Sc.) – Graduate training in culture theory, evolutionary ecology, demography. Awarded the University of Toronto Connaught Graduate Scholarship. Pioneering dissertation research on the culture of indie rock music bands. Current research on the influence of art and technology on society and consciousness. Consultant – Management consulting as applied anthropologist since 1999. Specializing in ethnographic research and strategic recommendations on branding, marketing, product design, corporate culture. Has worked extensively in Canada, the USA and the UK. University Lecturer – Teaches cultural anthropology. Original teaching style based on a background in science and the arts. Has supervised anthropology students’ undergraduate thesis research. High teaching evaluations. Author – Writes articles based on original research for scholarly journals and books. Numerous articles published in national newspapers and magazines, on topics ranging from brand coolness to television advertising. Public Speaker – Presents original research at academic conferences and industry events in Canada, the USA and the UK. Has been interviewed on topics of contemporary culture (such as rock music, fashion trends, urban legends, and happiness) by CBC Radio, TV Ontario, CITY-TV, The Globe and Mail, The National Post, and Elle Canada.