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Business anthropologist Ashkuff packs a punch

Ashkuff.com is the brainchild of Al Ashkuff, a Florida-based business anthropologist. I was lured over to his site by a posting on LinkedIn advertising a free white paper titled BLOOD, SWEAT & ANTHROPOLOGY: a Tactical Guide for Aspiring Fitness Club Owners and Business Anthropologists. It is an engaging piece of auto-ethnographic writing. Told in Ashkuff’s …

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